Review Assessment Report

Part 1: Contact & Program Identification

Report Year and Contact Information
Academic YearModified ByDate Modified
2020-2021[email protected]2021-11-16T19:53:17.123Z
SchoolName of ProgramCourses
BITDigital Marketing Strategies CertificateNone

Part 2: Program Summary

Provide a high level review of the program to include highlights, successes, challenges, significant changes, and significant resources needed to support the program
This program is participating in the Assessment Academy pilot. Assessment reporting will be completed through the pilot instead of using this form.

Part 3: Data Review

2018-20192019-20202020-2021
Annual number of graduate awards is greater than 10008
Number of declared majors0011
Average Class Sizen/an/an/a
Annual Average Class withdrawal rate is 30% or below (SAGE 35%)n/an/an/a
Annual C-Pass rate for coursework is 60% or aboven/an/an/a
Average class fill rate at 60% or above capacity within a term or over a yearn/an/an/a
Graduate Transfer to 4-year Schoolsn/an/an/a
Full-time Faculty Coverage by Sectionn/an/an/a
Summarize how your program met or did not meet the target measures based on the data above

Part 4: Program Learning Outcome Analysis

Learning OutcomePopulation or Course(s) AssessedDescriptionSummary of Assessment Results
1. Generate a digital marketing plan for a chosen company.
    2. Analyze and create components of a content strategy brief to communicate the content strategy for a fictional company to reach a new target market.
      3. Write components of a blog post and create content for two media channels.
        4. Demonstrate ability to calculate key marketing metrics and A/B test various elements of marketing efforts to determine strategic marketing optimization decisions.
          5. Create an outline and analyze the performance of a Facebook campaign.
            6. Develop a presentation that outlines a search and display campaign strategy for a chosen company.
              7. Produce an email campaign for a given company.
                Interpretation of Assessment findings

                Part 5: Additional Action Plan in Support of Student Learning (If Appropriate)

                Upcoming YearChanges Planned for the upcoming yearData Motivating this change
                2021-2022
                2021-2022
                2021-2022
                Please select all of the following that characterize the types of changes described in the above action plan
                2021-2024 CNM - Digital Services
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