Review Assessment Report

Part 1: Contact & Program Identification

Report Year and Contact Information
Academic Year	Modified By	Date Modified
2020-2021	bwhite37@cnm.edu	2021-11-16T19:53:17.123Z

School	Name of Program	Courses
BIT	Digital Marketing Strategies Certificate	None

Part 2: Program Summary

Provide a high level review of the program to include highlights, successes, challenges, significant changes, and significant resources needed to support the program
This program is participating in the Assessment Academy pilot. Assessment reporting will be completed through the pilot instead of using this form.

Part 3: Data Review

	2018-2019	2019-2020	2020-2021
Annual number of graduate awards is greater than 10	0	0	8
Number of declared majors	0	0	11
Average Class Size	n/a	n/a	n/a
Annual Average Class withdrawal rate is 30% or below (SAGE 35%)	n/a	n/a	n/a
Annual C-Pass rate for coursework is 60% or above	n/a	n/a	n/a
Average class fill rate at 60% or above capacity within a term or over a year	n/a	n/a	n/a
Graduate Transfer to 4-year Schools	n/a	n/a	n/a
Full-time Faculty Coverage by Section	n/a	n/a	n/a

Summarize how your program met or did not meet the target measures based on the data above

Part 4: Program Learning Outcome Analysis

Learning Outcome	Population or Course(s) Assessed	Description	Summary of Assessment Results
1. Generate a digital marketing plan for a chosen company.
2. Analyze and create components of a content strategy brief to communicate the content strategy for a fictional company to reach a new target market.
3. Write components of a blog post and create content for two media channels.
4. Demonstrate ability to calculate key marketing metrics and A/B test various elements of marketing efforts to determine strategic marketing optimization decisions.
5. Create an outline and analyze the performance of a Facebook campaign.
6. Develop a presentation that outlines a search and display campaign strategy for a chosen company.
7. Produce an email campaign for a given company.

Interpretation of Assessment findings

Part 5: Additional Action Plan in Support of Student Learning (If Appropriate)

Upcoming Year	Changes Planned for the upcoming year	Data Motivating this change
2021-2022
2021-2022
2021-2022

Please select all of the following that characterize the types of changes described in the above action plan