Review Assessment Report
Part 1: Contact & Program Identification
Report Year and Contact Information | ||
---|---|---|
Academic Year | Modified By | Date Modified |
2020-2021 | [email protected] | 2021-11-16T19:53:17.123Z |
School | Name of Program | Courses |
---|---|---|
BIT | Digital Marketing Strategies Certificate | None |
Part 2: Program Summary
Provide a high level review of the program to include highlights, successes, challenges, significant changes, and significant resources needed to support the program |
---|
This program is participating in the Assessment Academy pilot. Assessment reporting will be completed through the pilot instead of using this form. |
Part 3: Data Review
2018-2019 | 2019-2020 | 2020-2021 | |
---|---|---|---|
Annual number of graduate awards is greater than 10 | 0 | 0 | 8 |
Number of declared majors | 0 | 0 | 11 |
Average Class Size | n/a | n/a | n/a |
Annual Average Class withdrawal rate is 30% or below (SAGE 35%) | n/a | n/a | n/a |
Annual C-Pass rate for coursework is 60% or above | n/a | n/a | n/a |
Average class fill rate at 60% or above capacity within a term or over a year | n/a | n/a | n/a |
Graduate Transfer to 4-year Schools | n/a | n/a | n/a |
Full-time Faculty Coverage by Section | n/a | n/a | n/a |
Summarize how your program met or did not meet the target measures based on the data above |
---|
Part 4: Program Learning Outcome Analysis
Learning Outcome | Population or Course(s) Assessed | Description | Summary of Assessment Results |
---|---|---|---|
1. Generate a digital marketing plan for a chosen company. | |||
2. Analyze and create components of a content strategy brief to communicate the content strategy for a fictional company to reach a new target market. | |||
3. Write components of a blog post and create content for two media channels. | |||
4. Demonstrate ability to calculate key marketing metrics and A/B test various elements of marketing efforts to determine strategic marketing optimization decisions. | |||
5. Create an outline and analyze the performance of a Facebook campaign. | |||
6. Develop a presentation that outlines a search and display campaign strategy for a chosen company. | |||
7. Produce an email campaign for a given company. |
Interpretation of Assessment findings |
---|
Part 5: Additional Action Plan in Support of Student Learning (If Appropriate)
Upcoming Year | Changes Planned for the upcoming year | Data Motivating this change |
---|---|---|
2021-2022 | ||
2021-2022 | ||
2021-2022 |