Review Assessment Report
Part 1: Contact & Program Identification
| Report Year and Contact Information | ||
|---|---|---|
| Academic Year | Modified By | Date Modified |
| 2020-2021 | bwhite37@cnm.edu | 2021-11-18T17:09:27.541Z |
| School | Name of Program | Courses |
|---|---|---|
| BIT | Digital Media Marketing Certificate | BCIS 1110,MKTG 2110,MKTG 2220,FDMA 1630,BUSA 1198,ENGL 1160,FDMA 2855 |
Part 2: Program Summary
| Provide a high level review of the program to include highlights, successes, challenges, significant changes, and significant resources needed to support the program |
|---|
Students will complete hands-on digital media coursework, and explore business and marketing strategies to gain the skills to assist organizations with their social media marketing presence. Digital storytelling, web marketing and project management round out this curriculum. |
Part 3: Data Review
| 2018-2019 | 2019-2020 | 2020-2021 | |
|---|---|---|---|
| Annual number of graduate awards is greater than 10 | 0 | 7 | 10 |
| Number of declared majors | 11 | 49 | 63 |
| Average Class Size | 23.3 | 20.2 | 18.7 |
| Annual Average Class withdrawal rate is 30% or below (SAGE 35%) | 11% | 15% | 11% |
| Annual C-Pass rate for coursework is 60% or above | 77% | 73% | 70% |
| Average class fill rate at 60% or above capacity within a term or over a year | 78% | 68% | 67% |
| Graduate Transfer to 4-year Schools | n/a | n/a | n/a |
| Full-time Faculty Coverage by Section | 41% | 50% | 57% |
| Summarize how your program met or did not meet the target measures based on the data above |
|---|
Part 4: Program Learning Outcome Analysis
| Learning Outcome | Population or Course(s) Assessed | Description | Summary of Assessment Results |
|---|---|---|---|
| 5. Create, manage and evaluate digital content intended for a social media presence using current social media sites including Facebook. | MKTG 2230 |
| Target - 71% of all students achieve 71% or higher
83% of all students achieved 71% or higher on the final grade |
| Interpretation of Assessment findings |
|---|
Target met |
Part 5: Additional Action Plan in Support of Student Learning (If Appropriate)
| Upcoming Year | Changes Planned for the upcoming year | Data Motivating this change |
|---|---|---|
| 2021-2022 | ||
| 2021-2022 | ||
| 2021-2022 | This certificate continues to develop, and certain projects may be better indicators of achievement, so the course team will determine what the best assessment tool is. | This is a relatively new certificate and is being taught in different formats. |