Review Assessment Report

Part 1: Contact & Program Identification

Report Year and Contact Information
Academic YearModified ByDate Modified
2020-2021[email protected]2021-11-18T17:09:27.541Z
SchoolName of ProgramCourses
BITDigital Media Marketing CertificateBCIS 1110,MKTG 2110,MKTG 2220,FDMA 1630,BUSA 1198,ENGL 1160,FDMA 2855

Part 2: Program Summary

Provide a high level review of the program to include highlights, successes, challenges, significant changes, and significant resources needed to support the program
Students will complete hands-on digital media coursework, and explore business and marketing strategies to gain the skills to assist organizations with their social media marketing presence. Digital storytelling, web marketing and project management round out this curriculum.

Part 3: Data Review

2018-20192019-20202020-2021
Annual number of graduate awards is greater than 100710
Number of declared majors114963
Average Class Size23.320.218.7
Annual Average Class withdrawal rate is 30% or below (SAGE 35%)11%15%11%
Annual C-Pass rate for coursework is 60% or above77%73%70%
Average class fill rate at 60% or above capacity within a term or over a year78%68%67%
Graduate Transfer to 4-year Schoolsn/an/an/a
Full-time Faculty Coverage by Section41%50%57%
Summarize how your program met or did not meet the target measures based on the data above

Part 4: Program Learning Outcome Analysis

Learning OutcomePopulation or Course(s) AssessedDescriptionSummary of Assessment Results
5. Create, manage and evaluate digital content intended for a social media presence using current social media sites including Facebook.
MKTG 2230
  • Final Exam
Target - 71% of all students achieve 71% or higher 83% of all students achieved 71% or higher on the final grade
Interpretation of Assessment findings
Target met

Part 5: Additional Action Plan in Support of Student Learning (If Appropriate)

Upcoming YearChanges Planned for the upcoming yearData Motivating this change
2021-2022
2021-2022
2021-2022
This certificate continues to develop, and certain projects may be better indicators of achievement, so the course team will determine what the best assessment tool is.
This is a relatively new certificate and is being taught in different formats.
Please select all of the following that characterize the types of changes described in the above action plan
2021-2024 CNM - Digital Services
Site version v1.0.62 built at 2024-02-01T17:31:19.000Z