Review Assessment Report

Part 1: Contact & Program Identification

Report Year and Contact Information
Academic YearModified ByDate Modified
2021-2022[email protected]2022-11-14T19:51:23.528Z
SchoolName of ProgramCourses
BITDigital Media Marketing CertificateBCIS 1110,BUSA 1198,ENGL 1160,FDMA 1630,FDMA 2855,MKTG 2110,MKTG 2220

Part 2: Program Summary

Provide a high level review of the program to include highlights, successes, challenges, significant changes, and significant resources needed to support the program
Students will complete hands-on digital media coursework, and explore business and marketing strategies to gain the skills to assist organizations with their social media marketing presence. Digital storytelling, web marketing and project management round out this curriculum

Part 3: Data Review

2019-20202020-20212021-2022
Annual number of graduate awards is greater than 107108
Number of declared majors496351
Average Class Size20.218.718.7
Annual Average Class withdrawal rate is 30% or below (SAGE 35%)15%11%12%
Annual C-Pass rate for coursework is 60% or above73%70%68%
Average class fill rate at 60% or above capacity within a term or over a year68%67%69%
Graduate Transfer to 4-year Schoolsn/an/an/a
Full-time Faculty Coverage by Section50%57%22%
Summarize how your program met or did not meet the target measures based on the data above
8 actual graduates with 51 declared majors for the program is an issue BHT AD and BA Chair will analyze to understand the discrepancy.

Part 4: Program Learning Outcome Analysis

Learning OutcomePopulation or Course(s) AssessedDescriptionSummary of Assessment Results
8. Write a marketing plan that will be used to create an online presence and reshape business for the digital marketplace.
MKTG 2110
  • Final Exam
Goal: 71% of all students will pass the Final Exam with a 71% or better. Results: Only 56% of all students passed the Final Exam with a 71% or better Target NOT met.
Interpretation of Assessment findings
This is a result that indicates unfamiliarity with the PATHSTREAM LMS platform.

Part 5: Additional Action Plan in Support of Student Learning (If Appropriate)

Upcoming YearChanges Planned for the upcoming yearData Motivating this change
2021-2022
2021-2022
2021-2022
Make sure students understand and can maneuver through the Pathstream platform. In addition, MKTG 2110 has been made a prerequisite for other MKTG classes to help students focus on succeeding.
Only 56% of students met the target.
Please select all of the following that characterize the types of changes described in the above action plan
2021-2024 CNM - Digital Services
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