Review Assessment Report
Part 1: Contact & Program Identification
| Report Year and Contact Information | ||
|---|---|---|
| Academic Year | Modified By | Date Modified |
| 2021-2022 | bwhite37@cnm.edu | 2022-11-14T19:51:23.528Z |
| School | Name of Program | Courses |
|---|---|---|
| BIT | Digital Media Marketing Certificate | BCIS 1110,BUSA 1198,ENGL 1160,FDMA 1630,FDMA 2855,MKTG 2110,MKTG 2220 |
Part 2: Program Summary
| Provide a high level review of the program to include highlights, successes, challenges, significant changes, and significant resources needed to support the program |
|---|
Students will complete hands-on digital media coursework, and explore business and marketing strategies to gain the skills to assist organizations with their social media marketing presence. Digital storytelling, web marketing and project management round out this curriculum |
Part 3: Data Review
| 2019-2020 | 2020-2021 | 2021-2022 | |
|---|---|---|---|
| Annual number of graduate awards is greater than 10 | 7 | 10 | 8 |
| Number of declared majors | 49 | 63 | 51 |
| Average Class Size | 20.2 | 18.7 | 18.7 |
| Annual Average Class withdrawal rate is 30% or below (SAGE 35%) | 15% | 11% | 12% |
| Annual C-Pass rate for coursework is 60% or above | 73% | 70% | 68% |
| Average class fill rate at 60% or above capacity within a term or over a year | 68% | 67% | 69% |
| Graduate Transfer to 4-year Schools | n/a | n/a | n/a |
| Full-time Faculty Coverage by Section | 50% | 57% | 22% |
| Summarize how your program met or did not meet the target measures based on the data above |
|---|
8 actual graduates with 51 declared majors for the program is an issue BHT AD and BA Chair will analyze to understand the discrepancy. |
Part 4: Program Learning Outcome Analysis
| Learning Outcome | Population or Course(s) Assessed | Description | Summary of Assessment Results |
|---|---|---|---|
| 8. Write a marketing plan that will be used to create an online presence and reshape business for the digital marketplace. | MKTG 2110 |
| Goal: 71% of all students will pass the Final Exam with a 71% or better.
Results: Only 56% of all students passed the Final Exam with a 71% or better
Target NOT met. |
| Interpretation of Assessment findings |
|---|
This is a result that indicates unfamiliarity with the PATHSTREAM LMS platform. |
Part 5: Additional Action Plan in Support of Student Learning (If Appropriate)
| Upcoming Year | Changes Planned for the upcoming year | Data Motivating this change |
|---|---|---|
| 2021-2022 | ||
| 2021-2022 | ||
| 2021-2022 | Make sure students understand and can maneuver through the Pathstream platform.
In addition, MKTG 2110 has been made a prerequisite for other MKTG classes to help students focus on succeeding. | Only 56% of students met the target. |