Review Assessment Report

Part 1: Contact & Program Identification

Report Year and Contact Information
Academic YearModified ByDate Modified
2022-2023[email protected]2023-10-19T21:13:20.247Z
SchoolName of ProgramCourses
BITDigital Media Marketing CertificateBCIS 1110,BUSA 1198,ENGL 1160,FDMA 1630,FDMA 2855,MKTG 2110,MKTG 2220

Part 2: Program Summary

Provide a high level review of the program to include highlights, successes, challenges, significant changes, and significant resources needed to support the program
Students will complete hands-on digital media coursework, and explore business and marketing strategies to gain the skills to assist organizations with their social media marketing presence.

Part 3: Data Review

2020-20212021-20222022-2023
Annual number of graduate awards is greater than 101082
Number of declared majors635145
Average Class Size18.718.719
Annual Average Class withdrawal rate is 30% or below (SAGE 35%)11%12%14%
Annual C-Pass rate for coursework is 60% or above70%68%68%
Average class fill rate at 60% or above capacity within a term or over a year67%69%69%
Graduate Transfer to 4-year Schools20%n/an/a
Full-time Faculty Coverage by Section57%53%16%
Summarize how your program met or did not meet the target measures based on the data above
Annual number of graduate awards is greater than 10 10 8 2 - BHT will evaluate the downward trend

Part 4: Program Learning Outcome Analysis

Learning OutcomePopulation or Course(s) AssessedDescriptionSummary of Assessment Results
5. Create, manage and evaluate digital content intended for a social media presence using current social media sites including Facebook.
MKTG 2230 Final Project
  • Class Project
MKTG 2230: 80% of all students met the target of 71% of students achieving 71% or higher on the Final Project
8. Write a marketing plan that will be used to create an online presence and reshape business for the digital marketplace.
MKTG 2110 Final Exam
  • Class Project
MKTG 2110: 50% of all students met the target of having 71% of all students achieving 71% or higher on the Marketing Business Plan
Interpretation of Assessment findings

Part 5: Additional Action Plan in Support of Student Learning (If Appropriate)

Upcoming YearChanges Planned for the upcoming yearData Motivating this change
2022-2023
An LMS change is forthcoming from Pathstream to Stukent
MKTG 2110: 50% of all students met the target of having 71% of all students achieving 71% or higher on the Marketing Business Plan Pasthstream contract ended
2022-2023
2022-2023
Please select all of the following that characterize the types of changes described in the above action plan
2021-2024 CNM - Digital Services
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