Review Assessment Report
Part 1: Contact & Program Identification
| Report Year and Contact Information | ||
|---|---|---|
| Academic Year | Modified By | Date Modified |
| 2022-2023 | bwhite37@cnm.edu | 2023-10-19T21:13:20.247Z |
| School | Name of Program | Courses |
|---|---|---|
| BIT | Digital Media Marketing Certificate | BCIS 1110,BUSA 1198,ENGL 1160,FDMA 1630,FDMA 2855,MKTG 2110,MKTG 2220 |
Part 2: Program Summary
| Provide a high level review of the program to include highlights, successes, challenges, significant changes, and significant resources needed to support the program |
|---|
Students will complete hands-on digital media coursework, and explore business and marketing strategies to gain the skills to assist organizations with their social media marketing presence. |
Part 3: Data Review
| 2020-2021 | 2021-2022 | 2022-2023 | |
|---|---|---|---|
| Annual number of graduate awards is greater than 10 | 10 | 8 | 2 |
| Number of declared majors | 63 | 51 | 45 |
| Average Class Size | 18.7 | 18.7 | 19 |
| Annual Average Class withdrawal rate is 30% or below (SAGE 35%) | 11% | 12% | 14% |
| Annual C-Pass rate for coursework is 60% or above | 70% | 68% | 68% |
| Average class fill rate at 60% or above capacity within a term or over a year | 67% | 69% | 69% |
| Graduate Transfer to 4-year Schools | 20% | n/a | n/a |
| Full-time Faculty Coverage by Section | 57% | 53% | 16% |
| Summarize how your program met or did not meet the target measures based on the data above |
|---|
Annual number of graduate awards is greater than 10 10 8 2 - BHT will evaluate the downward trend |
Part 4: Program Learning Outcome Analysis
| Learning Outcome | Population or Course(s) Assessed | Description | Summary of Assessment Results |
|---|---|---|---|
| 5. Create, manage and evaluate digital content intended for a social media presence using current social media sites including Facebook. | MKTG 2230
Final Project
|
| MKTG 2230: 80% of all students met the target of 71% of students achieving 71% or higher on the Final Project |
| 8. Write a marketing plan that will be used to create an online presence and reshape business for the digital marketplace. | MKTG 2110
Final Exam |
| MKTG 2110: 50% of all students met the target of having 71% of all students achieving 71% or higher on the Marketing Business Plan |
| Interpretation of Assessment findings |
|---|
Part 5: Additional Action Plan in Support of Student Learning (If Appropriate)
| Upcoming Year | Changes Planned for the upcoming year | Data Motivating this change |
|---|---|---|
| 2022-2023 | An LMS change is forthcoming from Pathstream to Stukent | MKTG 2110: 50% of all students met the target of having 71% of all students achieving 71% or higher on the Marketing Business Plan
Pasthstream contract ended |
| 2022-2023 | ||
| 2022-2023 |