Archived Assessment Report
| Program | Digital Media Marketing Certificate |
| Assessment Reporter | [email protected] |
| Theme | Practicing Community |
| Review Year | 2024-2025 - Midpoint Report |
| Learning Outcome (or Gen Ed Essential Skill) | Focus Area |
|---|---|
| 1. Demonstrate effective communication, life management skills, ethical decision-making, and team management skills in a professional business environment. | Can students demonstrate effective communication, life management skills, ethical decision-making, and team management skills in a in a community or within an business environment? |
| 2. Use productivity tools for communications, data analysis, information management and decision-making. | Can students use productivity tools for communication, data analysis, information management and decision-making in a community or within an business environment? |
| 3. Develop critical and creative thinking skills in applying concepts of basic design principles for effective digital media, web design, and video communication. | Can students develop critical and creative thinking skills in applying concepts of basic design principles for effective digital media, web design, and video communication in a community or within an business environment? |
| 4. Design and build basic content and materials using several Digital Media Tools including Adobe Photoshop, Illustrator, and InDesign. | Can students design and build basic content and materials using several Digital Media Tools including Adobe Photoshop, Illustrator, and InDesign in a community or within an business environment? |
| 5. Create, manage and evaluate digital content intended for a social media presence using current social media sites including Facebook. | Can students create, manage, and evaluate digital content intended for a social media presence using current social media sites in a community or within an business environment? |
| 6. Write digital content and stories using the elements of linear digital storytelling. | Can students write digital content and stories using elements of linear digital storytelling in a community or within an business environment? |
| 7. Develop and execute a project using "hard" and "soft" project management techniques. | Can students develop and execute a project using "hard" and "soft" project management techniques in a community or within an business environment? |
| 8. Write a marketing plan that will be used to create an online presence and reshape business for the digital marketplace. | Can students write a marketing plan that may be used to create an outline presence and reshape business for the digital marketplace in a community or within an business environment? |
| Learning Outcome (or Gen Ed Essential Skill) | Description of Assessment Tool | Population or Courses Assessed | Hypothetical Analysis/Target |
|---|---|---|---|
| 5. Create, manage and evaluate digital content intended for a social media presence using current social media sites including Facebook. | Final Project | MKTG2230 | 71% of all students will receive 71% or higher |
| 8. Write a marketing plan that will be used to create an online presence and reshape business for the digital marketplace. | Final Project | MKTG 2110 | 71% of all students will receive 71% or higher |
| Learning Outcome (or Gen Ed Essential Skill) | Summary of Results | Reflection on Focus Area | Intepretation of Results |
|---|---|---|---|
| 5. Create, manage and evaluate digital content intended for a social media presence using current social media sites including Facebook. | MKTG 2230: 100% of all students met the target of 71% of students achieving 71% or higher on the Final Project | students created, managed, and evaluated digital content intended for a social media presence using current social media sites in a community or within an business environment | Goal Met! |
| 8. Write a marketing plan that will be used to create an online presence and reshape business for the digital marketplace. | MKTG 2110 80% of all students achieved 71% or higher on the Marketing Plan | students wrote a marketing plan that may be used to create an outline presence and reshape business for the digital marketplace in a community or within an business environment | Goal Met - improved over 2023 SAAC data when goal was not met! |
| Learning Outcome (or Gen Ed Essential Skill) | Description of Assessment Tool | Population of Courses Assessed |
|---|
| Learning Outcome (or Gen Ed Essential Skill) | Summary of Second Round Results | Intepretation of Results, Pre- and Post-Change | Follow up questions, possible next steps |
|---|
Describe any change in student achievement observed as part of this assessment process, and what led to those changes.
Describe long-term changes in the program(s) that the assessment process led to, and what motivated those changes?
What did you learn about the teaching and learning of "Practicing Community" in your programs?
Describe any external factors affecting the program or affecting assessment of the program.