Archived Assessment Report
| Program | Digital Media Marketing Certificate |
| Assessment Reporter | [email protected] |
| Theme | Practicing Community |
| Review Year | 2024-2025 - Final Report |
| Learning Outcome (or Gen Ed Essential Skill) | Focus Area |
|---|---|
| 1. Demonstrate effective communication, life management skills, ethical decision-making, and team management skills in a professional business environment. | Can students demonstrate effective communication, life management skills, ethical decision-making, and team management skills in a in a community or within an business environment? |
| 2. Use productivity tools for communications, data analysis, information management and decision-making. | Can students use productivity tools for communication, data analysis, information management and decision-making in a community or within an business environment? |
| 3. Develop critical and creative thinking skills in applying concepts of basic design principles for effective digital media, web design, and video communication. | Can students develop critical and creative thinking skills in applying concepts of basic design principles for effective digital media, web design, and video communication in a community or within an business environment? |
| 4. Design and build basic content and materials using several Digital Media Tools including Adobe Photoshop, Illustrator, and InDesign. | Can students design and build basic content and materials using several Digital Media Tools including Adobe Photoshop, Illustrator, and InDesign in a community or within an business environment? |
| 5. Create, manage and evaluate digital content intended for a social media presence using current social media sites including Facebook. | Can students create, manage, and evaluate digital content intended for a social media presence using current social media sites in a community or within an business environment? |
| 6. Write digital content and stories using the elements of linear digital storytelling. | Can students write digital content and stories using elements of linear digital storytelling in a community or within an business environment? |
| 7. Develop and execute a project using "hard" and "soft" project management techniques. | Can students develop and execute a project using "hard" and "soft" project management techniques in a community or within an business environment? |
| 8. Write a marketing plan that will be used to create an online presence and reshape business for the digital marketplace. | Can students write a marketing plan that may be used to create an outline presence and reshape business for the digital marketplace in a community or within an business environment? |
| Learning Outcome (or Gen Ed Essential Skill) | Description of Assessment Tool | Population or Courses Assessed | Hypothetical Analysis/Target |
|---|---|---|---|
| 1. Demonstrate effective communication, life management skills, ethical decision-making, and team management skills in a professional business environment. | Marketing Plan | MKTG 2110 | 71% of all students will achieve 71% or higher on the Marketing Plan assignment |
| 2. Use productivity tools for communications, data analysis, information management and decision-making. | Marketing Plan | MKTG 2110 | 71% of all students will achieve 71% or higher on the Marketing Plan assignment |
| 3. Develop critical and creative thinking skills in applying concepts of basic design principles for effective digital media, web design, and video communication. | Marketing Plan | MKTG 2110 | 71% of all students will achieve 71% or higher on the Marketing Plan assignment |
| 4. Design and build basic content and materials using several Digital Media Tools including Adobe Photoshop, Illustrator, and InDesign. | Marketing Plan | MKTG 2110 | 71% of all students will achieve 71% or higher on the Marketing Plan assignment |
| 5. Create, manage and evaluate digital content intended for a social media presence using current social media sites including Facebook. | Final Project | MKTG2230 | 71% of all students will receive 71% or higher |
| 6. Write digital content and stories using the elements of linear digital storytelling. | These Digital-Focused Outcome has been deleted | No longer assessed | New PLOs will replaced this outcome in Spring 2026 |
| 7. Develop and execute a project using "hard" and "soft" project management techniques. | The Outcome has been deleted | N/A | Changes will be reflected in a new set of PLOs being developed for Spring 2026 |
| 8. Write a marketing plan that will be used to create an online presence and reshape business for the digital marketplace. | Final Project | MKTG 2110 | 71% of all students will receive 71% or higher |
| Learning Outcome (or Gen Ed Essential Skill) | Summary of Results | Reflection on Focus Area | Intepretation of Results |
|---|---|---|---|
| 1. Demonstrate effective communication, life management skills, ethical decision-making, and team management skills in a professional business environment. | MKTG 2110 80% of all students achieved 71% or higher on the Marketing Plan (up from 50%) | The Marketing Plan final project was better supported by a new learning platform. | Goal met (up 30% from previous assessment) |
| 2. Use productivity tools for communications, data analysis, information management and decision-making. | MKTG 2110 80% of all students achieved 71% or higher on the Marketing Plan (up from 50%) | A change in the learning platform and instructor awareness focused on previous results (goal not met) led to improvements | Goal Met! |
| 3. Develop critical and creative thinking skills in applying concepts of basic design principles for effective digital media, web design, and video communication. | goal was met! | improvement resulted from changing the learning platform and instructor focus | Instructor involvement with assessment data is valuable |
| 4. Design and build basic content and materials using several Digital Media Tools including Adobe Photoshop, Illustrator, and InDesign. | MKTG 2110 80% of all students achieved 71% or higher on the Marketing Plan (up from 50%) | intervention with a new learning platform and instructor involvement in all sections was valuable | goal met - and much improved! |
| 5. Create, manage and evaluate digital content intended for a social media presence using current social media sites including Facebook. | MKTG 2230: 100% of all students met the target of 71% of students achieving 71% or higher on the Final Project | students created, managed, and evaluated digital content intended for a social media presence using current social media sites in a community or within an business environment | Goal Met! |
| 6. Write digital content and stories using the elements of linear digital storytelling. | No longer Assessed | No longer assessed | No Longer Assessed |
| 7. Develop and execute a project using "hard" and "soft" project management techniques. | MKTG 2110 80% of all students achieved 71% or higher on the Marketing Plan (up from 50%) | There was a change in the Learning Management System (learning platform) and this along with increased instructor awareness of the issues resulted in meeting the goal. | Goal Met |
| 8. Write a marketing plan that will be used to create an online presence and reshape business for the digital marketplace. | MKTG 2110 80% of all students achieved 71% or higher on the Marketing Plan | students wrote a marketing plan that may be used to create an outline presence and reshape business for the digital marketplace in a community or within an business environment | Goal Met - improved over 2023 SAAC data when goal was not met! |
| 1. Demonstrate effective communication, life management skills, ethical decision-making, and team management skills in a professional business environment. | |
|---|---|
| Describe the change that was implemented. | BHT is rewriting PLOs to make them for focused and useful |
| Type of Change |
|
| Change in Assessment Approach or Tools? | Assessment tools will be evaluated and identified for now PLOs |
| What data motivated the change? | PLOs are outdated and changes have been made to courses and assessments tools |
| Hypothesis about the effect the change will have? | The results will be more pertinent and meaningful |
| 2. Use productivity tools for communications, data analysis, information management and decision-making. | |
|---|---|
| Describe the change that was implemented. | BHT is rewriting PLOs to make them for focused and useful |
| Type of Change |
|
| Change in Assessment Approach or Tools? | Assessment tools will be evaluated and identified for now PLOs |
| What data motivated the change? | PLOs are outdated and changes have been made to courses and assessments tools |
| Hypothesis about the effect the change will have? | The results will be more pertinent and meaningful |
| 3. Develop critical and creative thinking skills in applying concepts of basic design principles for effective digital media, web design, and video communication. | |
|---|---|
| Describe the change that was implemented. | BHT is rewriting PLOs to make them for focused and useful |
| Type of Change |
|
| Change in Assessment Approach or Tools? | Assessment tools will be evaluated and identified for now PLOs |
| What data motivated the change? | PLOs are outdated and changes have been made to courses and assessments tools |
| Hypothesis about the effect the change will have? | The results will be more pertinent and meaningful |
| 4. Design and build basic content and materials using several Digital Media Tools including Adobe Photoshop, Illustrator, and InDesign. | |
|---|---|
| Describe the change that was implemented. | BHT is rewriting PLOs to make them for focused and useful |
| Type of Change |
|
| Change in Assessment Approach or Tools? | Assessment tools will be evaluated and identified for now PLOs |
| What data motivated the change? | PLOs are outdated and changes have been made to courses and assessments tools |
| Hypothesis about the effect the change will have? | The results will be more pertinent and meaningful |
| 5. Create, manage and evaluate digital content intended for a social media presence using current social media sites including Facebook. | |
|---|---|
| Describe the change that was implemented. | BHT is rewriting PLOs to make them for focused and useful |
| Type of Change |
|
| Change in Assessment Approach or Tools? | Assessment tools will be evaluated and identified for now PLOs |
| What data motivated the change? | PLOs are outdated and changes have been made to courses and assessments tools |
| Hypothesis about the effect the change will have? | The results will be more pertinent and meaningful |
| 6. Write digital content and stories using the elements of linear digital storytelling. | |
|---|---|
| Describe the change that was implemented. | no longer assessed |
| Type of Change |
|
| Change in Assessment Approach or Tools? | no longer assessed |
| What data motivated the change? | no longer assessed |
| Hypothesis about the effect the change will have? | no longer assessed |
| 7. Develop and execute a project using "hard" and "soft" project management techniques. | |
|---|---|
| Describe the change that was implemented. | Revise this PLO |
| Type of Change |
|
| Change in Assessment Approach or Tools? | Assessment tools will be evaluated and identified for now PLOs |
| What data motivated the change? | CCC Changes have been made to certificate |
| Hypothesis about the effect the change will have? | Changes will focus PLOs on valid outcomes |
| 8. Write a marketing plan that will be used to create an online presence and reshape business for the digital marketplace. | |
|---|---|
| Describe the change that was implemented. | BHT is rewriting PLOs to make them for focused and useful |
| Type of Change |
|
| Change in Assessment Approach or Tools? | Assessment tools will be evaluated and identified for now PLOs |
| What data motivated the change? | PLOs are outdated and changes have been made to courses and assessments tools |
| Hypothesis about the effect the change will have? | The results will be more pertinent and meaningful |
| Learning Outcome (or Gen Ed Essential Skill) | Description of Assessment Tool | Population of Courses Assessed |
|---|---|---|
| 1. Demonstrate effective communication, life management skills, ethical decision-making, and team management skills in a professional business environment. | Marketing Plan | MKTG 2110 |
| 2. Use productivity tools for communications, data analysis, information management and decision-making. | Marketing Plan | MKTG 2110 |
| 3. Develop critical and creative thinking skills in applying concepts of basic design principles for effective digital media, web design, and video communication. | Marketing Plan | MKTG 2110 |
| 4. Design and build basic content and materials using several Digital Media Tools including Adobe Photoshop, Illustrator, and InDesign. | Marketing Plan | MKTG 2110 |
| 5. Create, manage and evaluate digital content intended for a social media presence using current social media sites including Facebook. | Final Project | MKTG 2230 |
| 6. Write digital content and stories using the elements of linear digital storytelling. | no longer assessed | no longer assessed |
| 7. Develop and execute a project using "hard" and "soft" project management techniques. | no longer assessed | no longer assessed |
| 8. Write a marketing plan that will be used to create an online presence and reshape business for the digital marketplace. | Marketing Plan | MKTG 2110 |
| Learning Outcome (or Gen Ed Essential Skill) | Summary of Second Round Results | Intepretation of Results, Pre- and Post-Change | Follow up questions, possible next steps |
|---|---|---|---|
| 1. Demonstrate effective communication, life management skills, ethical decision-making, and team management skills in a professional business environment. | MKTG 2110 80% of all students achieved 71% or higher on the Marketing Plan | PLOs will be rewritten to match CCC changes to certificate | |
| 2. Use productivity tools for communications, data analysis, information management and decision-making. | MKTG 2110 80% of all students achieved 71% or higher on the Marketing Plan | PLOs will be rewritten to match CCC changes to certificate | |
| 3. Develop critical and creative thinking skills in applying concepts of basic design principles for effective digital media, web design, and video communication. | 80% of students met the 71% goal to achieved 71% or higher on the Marketing Plan | PLOs will be rewritten to match CCC changes to certificate | |
| 4. Design and build basic content and materials using several Digital Media Tools including Adobe Photoshop, Illustrator, and InDesign. | MKTG 2110 80% of all students achieved 71% or higher on the Marketing Plan | PLOs will be rewritten to match CCC changes to certificate | |
| 5. Create, manage and evaluate digital content intended for a social media presence using current social media sites including Facebook. | MKTG 2230: 80% of all students met the target of 71% of students achieving 71% or higher on the Final Project | PLOs will be rewritten to match CCC changes to certificate | |
| 6. Write digital content and stories using the elements of linear digital storytelling. | no longer assessed | no longer assessed | |
| 7. Develop and execute a project using "hard" and "soft" project management techniques. | no longer assessed | no longer assessed | |
| 8. Write a marketing plan that will be used to create an online presence and reshape business for the digital marketplace. | MKTG 2110 80% of all students achieved 71% or higher on the Marketing Plan | PLOs will be rewritten to match CCC changes to certificate |
Describe any change in student achievement observed as part of this assessment process, and what led to those changes.
The results were steady, but the next round of assessments with new PLOs and assessment tools will need to be monitored closely for trends and changes.
Describe long-term changes in the program(s) that the assessment process led to, and what motivated those changes?
The PLOs need to be updated to better validate the goals of the certificate
What did you learn about the teaching and learning of "Practicing Community" in your programs?
The Marketing Plan helped meet the overall needs of local business and helped prepare students for internships in local marketing firms
Describe any external factors affecting the program or affecting assessment of the program.
Advisory Council meetings always provided actionable data to apply in the FAST Assessment process